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How it works

From install to insight in five steps

Connect your store in about three minutes. FCAnalytics imports your history, builds your dashboards and shows you exactly where to improve.

Connect your store
See all features

01

Step 1 · Connect

Connect your ecommerce store

Install FCAnalytics from the WooCommerce, Shopify, Wix or BigCommerce marketplace and approve read-only access. There is no tracking code to add and no developer needed.

  • One-click install from your platform’s app store
  • Read-only permissions, encrypted connection
  • Add ad accounts and email tools in the same flow

Step 1 of 3

Choose your platform

WooWooCommerce
SShopify
WixWix
BCBigCommerce
Continue with Shopify
app.fcanalytics.com/northwind/import
Importing your dataRunning

24 months of history

82%
Orders
24,812Customers
15,430Products
612Ad spend
syncingTraffic
syncing

02

Step 2 · Import

Import your store data

FCAnalytics imports up to 24 months of orders, customers, products and refunds, then keeps everything in sync in real time. Product costs and ad spend are pulled in to calculate profit.

  • Historical data imported in the background
  • Real-time sync for new orders and visits
  • Product costs imported or entered in bulk

03

Step 3 · Analyze

Analyze customers and funnels

Your dashboard fills in automatically: funnels by step, customer cohorts and lifetime value, revenue and profit by product and channel, and attribution across your campaigns.

  • Ready-made funnels and cohort tables
  • Profit per order, product and campaign
  • Filters for device, country, source and segment
app.fcanalytics.com/northwind/funnel
Checkout funnelProduct funnel
Mobile ▾30 days ▾
Sessions
48,210▼ 71.6% · 34,520 left without viewing a productProduct views
13,690▼ 56.3% · 7,710Add to cart
5,980▼ 44.3% · 2,650 abandoned at shipping step · $96,460Checkout
3,330Paid orders
1,852
LeakShow shipping cost earlier on mobile. Est. +$9,600 / month.
Insight · this week

Mobile shoppers drop at shipping

44% of mobile carts are abandoned on the shipping step, up from 31% last month. Shipping costs appear for the first time at this step.

2,650carts lost
$96kat stake
+13 ptvs. last month
Open the funnel →

04

Step 4 · Identify

Identify problems and opportunities

FCAnalytics highlights what changed and what it is worth: a checkout step that started losing shoppers, a campaign that stopped making profit, or a product that brings back loyal customers.

  • Automatic insights in plain language
  • Every issue sized in revenue or profit
  • Alerts when key numbers move

05

Step 5 · Improve

Improve conversions and profit

Act on the biggest opportunities first, then measure the result. Weekly reports show whether your changes worked and what to focus on next.

  • Before-and-after comparison for every change
  • Weekly report with suggested next steps
  • Share results with your team or clients
app.fcanalytics.com/northwind/profit
P&LBy productBy channel
October ▾
LineAmount
Gross revenue$128,440
Product cost−$54,120
Shipping and fees−$12,860
Ad spend (Meta, Google)−$19,540
Refunds−$3,010
Net profit$38,910

Net margin

30.3%

▲ 2.4 pt

Below margin floor

3 products

Minutes to connect a store
0
Months of history imported
0
Ready-made analytics modules
0
Lines of code required
0

FAQ

Questions, answered

No. FCAnalytics uses your platform’s official app integration. Storefront events are collected by the app itself, so there is nothing to paste into your theme.
Most stores see their dashboard within minutes. Very large stores with years of history may take a few hours for the full import, and you can use the dashboard while it runs.
From your store if you already record cost of goods, or from a CSV import. You can also set default margins by product type or collection.
Yes. Invite team members with their own logins and roles. Agencies can create a separate workspace for each client.

Ready for step one?

Connect your store now and see your first insights in minutes. Free for [14] days.

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