Features
Every number your store needs, in one place
Funnels, customers, revenue, profit and marketing, connected to the orders in your store. Fourteen modules, all included on every plan.
Sessions to paid orders
30 daysFunnel analytics
See every step between a visit and a paid order.
FCAnalytics builds your checkout and product funnels automatically from store events. Every step shows how many shoppers moved on, how many left, and what that drop-off is worth in revenue, so you fix the step that costs the most first.
- Checkout, product and custom funnels with no tagging
- Drop-off shown in orders and in dollars
- Split any funnel by device, source, country or campaign
Customer behavior analytics
Understand how shoppers move through your store.
Follow the paths customers take before they buy or leave. See which pages lead to purchases, where mobile visitors get stuck, and which content, such as size guides or reviews, actually helps people decide.
- Top paths to purchase and to exit
- Engagement by page, device and audience
- Compare new and returning shoppers side by side
Most common paths before purchase
MobileConversion rate
3.84%
▲ 0.6 ptOrders
1,852
▲ 12.4%Avg. order
$69.35
▲ 4.1%Conversion rate by device
Conversion tracking
Know your real conversion rate, and what moves it.
Conversion rate, orders and average order value are measured from your store’s own orders, not estimated from a tracking pixel. Break them down by device, landing page or campaign to see which changes made a difference.
- Store-verified orders, not sampled data
- Conversion by device, landing page and campaign
- Period-over-period comparison on every chart
Revenue tracking
Gross, net and recurring revenue in one view.
Track revenue by day, week or month with refunds, discounts and taxes separated out. Spot growth or slowdowns early, and see which channels, products and customer groups contributed to the change.
- Gross and net revenue with refunds removed
- Discounts, taxes and shipping shown separately
- Daily, weekly and monthly trends with targets
Revenue · last 12 weeks
▲ 18.2%Profit and loss · 30 days
Margin 30.3%Profit tracking
Revenue is vanity. See the profit behind every sale.
FCAnalytics subtracts product costs, shipping, payment fees, refunds and ad spend from every order. You get net profit per order, product, channel and campaign, so you can grow the parts of the business that actually make money.
- Net profit per order, product and campaign
- Costs pulled from your store and ad accounts
- Margin alerts when profit drops below your target
Product performance
Find the products that carry your store, and the ones that drag it.
Rank products by revenue, profit, margin, refund rate or repeat purchases. See which items bring in new customers, which are bought together, and which sell well but lose money after costs.
- Revenue, profit and margin per product and variant
- Refund and return rates by product
- Products that drive first and repeat orders
Products by profit
Sort: profit ▾Profit by channel
Marketing attribution
Credit the campaigns that really bring in profit.
Compare first-click, last-click, linear and position-based models on the same data. Every model is tied to revenue and profit, so you can see the true return on each campaign before you raise or cut its budget.
- Four attribution models on the same orders
- ROAS and profit per campaign and ad set
- Connects Meta, Google, TikTok and Klaviyo spend
Traffic source tracking
See where visitors come from, and which ones buy.
Group every session by channel, source, medium and campaign using UTM tags and referrers. Go beyond visit counts to see conversion rate, revenue and profit for each source.
- Automatic channel grouping with UTM support
- Conversion, revenue and profit per source
- Landing pages ranked by sales, not visits
Sessions by source
30 daysAvg. lifetime value
$214
▲ 9.8%Payback
41 days
▼ 6 daysLifetime value by first product
Customer lifetime value
Know what a customer is worth over time.
Measure lifetime value and payback period by first product, first channel and customer segment. Use it to decide how much you can spend to acquire a customer and still make a profit.
- Lifetime value by channel, product and segment
- Payback period for every acquisition channel
- Predicted value for new customers
Returning customer analysis
Measure loyalty with cohorts, not guesses.
Cohort tables show how many customers come back each month after their first order. See repeat rate, time between orders and the products that turn first-time buyers into regulars.
- Monthly cohorts by first-order date
- Repeat rate and time between orders
- Segments of at-risk and loyal customers
Repeat purchase by first-order month
CohortsCarts abandoned
1,206
▼ 9.1%Value at stake
$83,640
▼ 7.4%Where carts are abandoned
Abandoned cart analytics
Turn abandoned carts into a recovery plan.
See how many carts are abandoned, their total value, and the exact step, product and traffic source where shoppers leave. Prioritise the fixes and recovery emails that will bring back the most revenue.
- Abandoned value by step, product and source
- Recovery rate for your cart emails
- Lists you can sync to your email tool
Automated reports
The numbers that matter, in your inbox every Monday.
Scheduled reports summarise revenue, profit, funnel changes and top products, with plain-language notes on what changed and what to look at next. Send them to your team or white-label them for clients.
- Daily, weekly or monthly schedules
- Plain-language highlights and suggested actions
- White-label PDF reports for agencies
Northwind Supply · Week 43
Revenue
$31,210
▲ 9%Profit
$9,480
▲ 14%Conv.
3.9%
▼ 0.2Revenue up 9% on email. Mobile checkout drop-off up 4 points since Tuesday’s theme update. Two actions suggested.
Open full reportExport · Orders, Oct 1 to Oct 31
Export options
Take your data wherever you work.
Export any table to CSV, sync reports to Google Sheets, download branded PDFs, or pull data through the API. Your data is always yours to use in other tools.
- CSV and Excel exports from any table
- Scheduled Google Sheets sync
- REST API and webhooks on the Scale plan
Real-time dashboard
Watch sales, carts and visitors as they happen.
The live view shows visitors on site, carts and orders as they come in. It is ideal for product launches, sales events and checking that a new campaign is working within minutes.
- Live visitors, carts and orders
- Launch and sale-day monitoring
- Instant alerts for unusual drops in orders
Visitors on site
214
▲ 31 vs. 1h agoOrders today
63
▲ 8.6%Compare
More than a traffic dashboard
Web analytics tells you about visits. Your store dashboard tells you about orders. FCAnalytics connects them, then adds costs.
| Capability | Web analytics | Store dashboard | FCAnalytics |
|---|---|---|---|
| Funnel by step, drop-off in orders and dollars | Partial | — | |
| Net profit per order, product and campaign | — | — | |
| Attribution tied to revenue and profit | Last click | — | |
| Customer lifetime value and repeat analysis | — | Basic | |
| Abandoned-cart value by product, step and source | — | Count only | |
| Weekly report with suggested actions | — | — | |
| Setup | Tracking code | Built in | One click |
Start seeing where the money goes, today.
Free for [14] days. No credit card. Most stores have a full dashboard within the hour.