Funnels
How to find the checkout step that costs you the most money
Most stores lose more revenue at one checkout step than at all the others combined. Here is a simple way to find…
Featured
How to find the checkout step that costs you the most money
Most stores lose more revenue at one checkout step than at all the others combined. Here is a simple way to find it and put a dollar value on fixing it.
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Profit
Revenue vs. profit: the numbers your store dashboard is not showing you
Revenue tells you how much you sold. Profit tells you whether it was worth it. Here is how to calculate true profit…
Marketing
Attribution models explained for ecommerce teams
First click, last click, linear and position-based: what each model tells you, and how to use them together to set budgets.
Customers
A practical guide to customer lifetime value
Lifetime value tells you how much a customer is worth over time, and how much you can afford to spend to win…
Funnels
Abandoned cart recovery: what to fix before you send another email
Recovery emails help, but the biggest wins come from understanding why carts are abandoned in the first place.
Reports
The 15-minute weekly report every store owner should read
Five numbers, one page, every Monday. A simple routine to catch problems early and keep growth on track.
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