Finally know where your store makes money.
Real-time funnel, customer and profit reports for WooCommerce, Shopify, Wix and BigCommerce. See where customers drop off, which channels pay, and what you actually keep.
Free for [14] days · No credit card · Set up in 3 minutes
Revenue
$128,440
▲ 18.2%Net profit
$38,910
▲ 22.7%Conversion rate
3.84%
▲ 0.6 ptAbandoned carts
1,206
▼ 9.1%Funnel · all channels
1 leakProfit by source
Last click ▾Join [10,000]+ ecommerce stores growing with FCAnalytics
Built for the platforms you sell on
Why FCAnalytics
Still running your store on gut feeling?
Your store dashboard counts orders. Web analytics counts visits. Neither tells you where the profit went. FCAnalytics does.
Where do customers drop off?
A full funnel from first visit to paid order, with the drop-off at every step measured in lost orders and lost dollars.
Which channels really pay?
Attribution that ties revenue and profit back to the source, campaign and product that produced it.
What’s my margin, right now?
Product cost, shipping, fees and ad spend subtracted from every order. What you keep, not what you sold.
Funnel analytics
See the whole funnel, step by step
Every visitor passes the same gates: landing, product, cart, checkout, payment. FCAnalytics shows how many make it through each one, how many don’t, and what the lost orders were worth.
- Drop-off per step in sessions, orders and revenue
- Filter by device, country, source, product or landing page
- Leaks flagged automatically and ranked by what fixing them is worth
“[Short customer quote about the funnel module.]”
[Name], [Store] · Shopify
Customer analytics
Know who buys, who comes back, and who’s slipping away
Segments built from behaviour, not guesswork: first-time buyers, repeat customers, VIPs and the ones who’ve gone quiet. Each with its lifetime value, share of profit and the products that keep it coming back.
- Customer lifetime value, order value and time between orders
- Returning-customer analysis and a churn-risk list
- Sync any segment to Klaviyo, Mailchimp or Meta audiences
Avg. LTV
$186.40
▲ 4.2%Repeat rate
31.4%
▲ 2.1 ptAt risk
1,140
▼ churnNet margin
30.3%
▲ 2.4 ptBelow margin floor
3 products
Cost and profit reports
Revenue is what you sold. Profit is what you kept.
Enter product costs once or import them from your store. FCAnalytics pulls shipping, payment fees, refunds and ad spend from your connected accounts and shows net profit on every order, product and campaign.
- Connects to Meta, Google and TikTok Ads for spend
- Fees detected per payment gateway and carrier
- Margin alerts when a product dips below your floor
“[Short customer quote about discovering a bestseller was losing money.]”
[Name], [Store] · WooCommerce
Automated reports
Weekly reporting in minutes, not hours
Every Monday, a plain-language summary lands in your inbox: what changed, why, and what to do about it. Share it with your team or your clients, or schedule exports to Sheets.
- Daily, weekly or monthly digests by email
- CSV, Google Sheets and scheduled exports
- White-label reports for agencies
Northwind Supply · Week 43
Revenue
$31,210
▲ 9%Profit
$9,480
▲ 14%Conv.
3.9%
▼ 0.2Revenue up 9% on email. Mobile checkout drop-off up 4 points since Tuesday’s theme update. Two actions suggested.
Open full reportCustomers
Store owners who stopped flying blind
“[Customer quote about finding a leak in the checkout funnel and what fixing it was worth.]”
“[Customer quote about discovering a bestseller was losing money once costs were counted.]”
“[Agency quote about replacing weekly spreadsheet reporting for several client stores.]”
Everything included
All the tools, in one app
Every plan includes every module. No add-ons, no per-seat pricing.
Funnel analytics
Drop-off per step in orders and dollars.
Conversion tracking
By device, country, source and product.
Abandoned carts
Which step, product and source lose carts.
Revenue tracking
Gross, net, by channel and by day.
Profit tracking
Costs, fees and ad spend per order.
Product performance
Margin, returns and velocity per SKU.
Marketing attribution
First, last or linear click, tied to profit.
Traffic sources
UTM, referrer and channel, cleaned up.
Customer lifetime value
LTV, AOV and time between orders.
Returning customers
Who buys again, and after how long.
Real-time dashboard
Live sessions, carts and orders.
Automated reports
Weekly digests with suggested actions.
Export options
CSV, Sheets, scheduled, API.
Multi-store dashboard
Every store, one consolidated view.
Goals and alerts
Targets, margin floors, Slack and email alerts.
Forecasting and cohorts
Coming soon: on the roadmap for next quarter.
Integrations
Connects in one click to the tools you already use
Read-only access. Nothing changes in your store.
How it works
Up and running in three minutes
Connect your store
Install from the marketplace. Read-only access.
Import your data
Orders, products, customers and sessions, including history.
Analyze funnels and customers
Dashboards fill in automatically.
Identify problems
Leaks flagged and ranked by value.
Improve conversions and profit
Make the change, watch the numbers respond.
Solutions
Built for every kind of ecommerce team
Store owners
One dashboard that matches your bank account. Know what to fix this week.
For store owners →Marketing agencies
All client stores in one login, white-label reports, role-based access.
For marketing agencies →Marketing teams
Attribution tied to profit. Know which campaign made money, not which got clicks.
For marketing teams →Dropshipping stores
Supplier cost, shipping and ad spend per SKU, with alerts when margin dips.
For dropshipping stores →Subscription businesses
Cohorts, churn risk and the products that keep subscribers around.
For subscription businesses →Multi-store businesses
Several stores on different platforms, one consolidated P&L.
For multi-store businesses →Compare
What basic analytics tools leave out
| Capability | Web analytics | Store dashboard | FCAnalytics |
|---|---|---|---|
| Funnel by step, drop-off in orders and dollars | Partial | — | |
| Net profit per order, product and campaign | — | — | |
| Attribution tied to revenue and profit | Last click | — | |
| Customer lifetime value and repeat analysis | — | Basic | |
| Abandoned-cart value by product, step and source | — | Count only | |
| Weekly report with suggested actions | — | — | |
| Setup | Tracking code | Built in | One click |
Pricing
Simple pricing, every feature
Priced on monthly orders, not seats. Every plan includes all modules.
Starter
$[29] /mo
per month, billed yearly
Up to [500] orders / month · 1 store
Start for free- All modules
- Weekly report
- 12-month history
Growth
$[79] /mo
per month, billed yearly
Up to [3,000] orders / month · 3 stores
Start for free- Everything in Starter
- Ad-spend connectors and profit alerts
- Daily reports, CSV and Sheets export
- Unlimited history
Scale
$[199] /mo
per month, billed yearly
Up to [15,000] orders / month · unlimited stores
Talk to sales- Everything in Growth
- Client workspaces and white-label reports
- API access and webhooks
- Priority support
[30]-day money-back guarantee on every plan. Compare all plans →
FAQ
Questions, answered
Start seeing where the money goes, today.
Free for [14] days. No credit card. Most stores have a full dashboard within the hour.