You do not need a data team to run a data-driven store. You need a short, consistent routine.
The five numbers
- Net revenue and net profit vs. last week.
- Conversion rate and the funnel step that changed most.
- Top five products by profit.
- Profit by marketing channel.
- Repeat customer rate.
Ask three questions
What changed? Why did it change? What will we do this week because of it? Write the answers down and check them the following Monday.
Share it
Send the same report to everyone who makes decisions, including your agency or freelancers. One shared set of numbers ends a lot of debates.
FCAnalytics sends this report automatically every Monday, with plain-language notes on what changed and what to look at next.