About FCAnalytics
We help online stores grow on profit, not guesswork
FCAnalytics brings funnels, customers, revenue, costs and marketing into one clear dashboard, so ecommerce teams can make better decisions every week.
Our mission
Make every ecommerce decision a confident one
Running an online store means making dozens of decisions a week: which products to push, which campaigns to scale, which checkout step to fix. Our mission is to give every store the clear, trusted numbers that used to be available only to brands with a data team.
Our vision
Analytics that tells you what to do next
We imagine a store dashboard that works like a sharp analyst on your team: it watches every order and every visit, notices what changed, explains why, and recommends the next step. FCAnalytics is building toward that, one module at a time.
Why we built it
The problems we set out to solve
Data in too many places
Orders live in the store, spend in ad accounts, traffic in web analytics. Owners copy numbers into spreadsheets every week just to see how the business is doing.
Revenue without profit
Most dashboards stop at revenue. Without product costs, shipping, fees and ad spend, a growing store can quietly lose money on every order.
Leaks nobody can see
Shoppers drop out at shipping, payment or account steps, and the cost of those exits is rarely measured in dollars.
Reports nobody reads
Analytics tools are built for analysts. Busy owners need clear answers and the next action, not another chart to interpret.
Who it is for
Built for the people who run online stores
Marketing teams
Teams that need to prove which campaigns bring in profit, not just clicks.
See the use case →Our values
What we stand for
Every screen should answer a business question in plain language. If an owner cannot act on it, we have not finished the job.
Read-only access, encryption everywhere, and export or deletion whenever you ask. We never sell store data.
Profit includes every cost. Attribution shows its assumptions. We would rather show a smaller, true number than a flattering one.
Our roadmap comes from the stores that use FCAnalytics every day. Every feature starts with a customer conversation.
Our story
From a spreadsheet to a platform
Spreadsheets every Monday
FCAnalytics started as an internal tool to replace the weekly spreadsheet that combined store orders, ad spend and product costs.
Profit per order
The first release did one thing well: show the true profit of every order after costs, fees and ads.
From numbers to answers
Funnel, cohort and abandoned-cart analysis followed, so owners could see not only what happened but where to act.
WooCommerce, Shopify, Wix, BigCommerce
One account now connects stores on the four most popular ecommerce platforms, with more on the way.
Guidance, not just data
We are building smarter weekly reports that explain changes and suggest the next best action for your store.
See your store the way we do.
Start a free [14]-day trial or talk to our team about your store.